Privacy & Cookie Policy

Last updated: 18 October 2025

1. Introduction

Welcome to our website. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

2. Who We Are

This website is operated by CherishyourPets. You can contact us at mark@cherishyourpets.co.uk for any data protection queries.

3. What Data We Collect

We may collect and process the following types of personal data:

IP address and device information
Browser type and version
Usage data and pages visited
Referral source (how you arrived at the site)
Location data (approximate, based on IP)
Any personal details you choose to submit via contact forms

4. How We Use Your Data

Your data is used for the following purposes:

To monitor and analyze website performance
To improve user experience
To maintain website security
To respond to inquiries and feedback

5. Legal Basis for Processing

We rely on the following legal bases for processing your personal data:

Consent – for analytics and cookies (non-essential)
Legitimate interests – to improve our website and understand user behaviour
Legal obligation – where we are required to comply with the law

6. Cookies

We use cookies and similar technologies to enhance your experience. Cookies are small text files placed on your device when you visit a site.

6.1 Types of Cookies We Use:

Essential Cookies: Necessary for the operation of the site
Analytics Cookies: Help us understand how visitors use our site (e.g., via Google Analytics)

We ask for your consent before setting non-essential cookies. You can manage your cookie preferences via our cookie banner or in your browser settings.

7. Analytics

We use Google Analytics to collect information about how visitors use our site. This includes IP address, pages visited, time spent on site, and other aggregated statistics. All data is anonymised where possible.

Google’s privacy policy can be viewed at: https://policies.google.com/privacy

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes we collected it for, including for legal or reporting requirements.

9. Sharing Your Data

We do not sell or share your personal data with third parties for marketing purposes. We may share data with trusted service providers (like analytics tools) who assist us in operating our website.

10. Your Rights Under UK GDPR

As a UK resident, you have the following rights:

The right to access your data
The right to correct inaccuracies
The right to erasure ("right to be forgotten")
The right to object to processing
The right to data portability
The right to withdraw consent at any time
The right to lodge a complaint with the Information Commissioner’s Office (ICO)

11. How to Contact Us

If you have any questions about this policy or how we use your data, please contact us at:

Email: mark@cherishyourpets.co.uk

12. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page with the updated date at the top.